Research Keyword

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Keyword Research – Tagging

This Part is a follow-up to an earlier topic I covered on adding tags that describe your document. If you recall, I mentioned earlier about having at least 20 keywords as your tags. In this chapter, I’ll describe specifically how to go about doing keyword research to gather at least 20 highly-targeted keywords or more. Ideally, you want to begin by targeting keywords that have low amount of competition and yet have a decent number of searches. To do that, I’m going to use Google Wonder Wheel, which is a fantastic tool for generating long tail keywords. Firstly, go to Google and search for a general keyword related to your niche. As an example, I’m going to search for acne treatment in quotes. Once the results page shows up, look for the “Show Options” link as illustrated in the screen grab below…

Click on the “Show options” link, the page will refresh and a menu bar will appear on the left.

And the Wonder Wheel will unfold! As you can see, when I searched for “acne treatment”, the Wonder Wheel gave me 8 other related keywords suggestions. Usually, I find that the first 8 suggested keywords have very high competition, so I’ll go one level deeper by clicking on each of the 8 suggested keywords. Let me click on acne treatment blackheads as an example.

As you can see, I get 8 more super long tail keywords that are highly likely to meet my criteria of being low in competition and yet have a decent number of searches. What I’d do right now is drop all of the 8 suggested keywords into Google’s Keyword Tool to check for the search volume. So, let me begin by entering in home remedies for acne and blackheads into Google’s Keyword Tool. Remember to set your match type as “Phrase”.